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The end is nigh for Flash ads

It has been coming for some time but Flash VPAID video is finally reaching its demise with most browsers and ad tech vendors ending support for Flash video ads from June 30 2017. How Flash ads run after this date remains to be seen; they may render as a static image,...

Media integration shouldn’t be a challenge

A recent study of 300 senior marketers by the global PR agency, Hotwire, revealed that 46% of senior marketers admit that their campaigns tend to run in isolation, while 30% say their campaigns are not designed for multichannel campaigns. Probably a lack of knowledge...

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